Drew Estate Undercrown 10 Corona Viva - Box of 20

Drew Estate Undercrown 10 Corona Viva - Box of 20

Drew Estate is commemorating ten years of Undercrown with the global release of Undercrown 10, a bold new ultra-premium addition to Undercrown’s current premium lineup of Maduro, Shade and Sun Grown ranges!

To celebrate the brand’s anniversary in 2021, Drew Estate is getting “All Dekked Out”, a tag line that denotes Undercrown 10’s elegant packaging and reinforces the pride of Undercrown’s ten years of excellence.
The new, sophisticated packaging is surpassed only by Undercrown 10’s complex, rich and bold blend of ultra-premium aged tobaccos!

Jonathan Drew, Drew Estate’s Founder and President pontificates, “Undercrown is a noble prince of a brand, both humble and loyal, who is now to become a king. The new UC10 expression represents its super-premium platform, sealing the brand’s destiny … as the good king whose brand promise is gratitude for our talented team at La Gran Fabrica. The new UC10 is so incredibly important to Drew Estate that we gave it two slogans, ‘A Decade of Dedication’ and ‘All Dekked Out.’ Add those two slogans to ‘Born on the Factory Floor,’ and the Shakespeare really unfolds.”

What humbly started as a one man retail kiosk in New York has grown to become one of the greatest success stories in any industry. "The Rebirth of Cigars" is more than a corporate slogan, it is the Drew mantra. It reflects how they approach everything they do within the cigar industry from their production techniques, branding, creative direction and even how they designed their factory.

​

Drew always chart their own course and do things their way and never look back. There is only one direction at Drew Estate and that is forward. The real art takes place on the factory floor at their Gran Fabrica in Esteli, Nicaragua, where 135,000 handmade cigars are rolled daily following the classic, artesian Cuban handmade techniques of crafting cigars.

​

Drew are ceaselessly experimenting with methodology and even the perception of what a cigar is supposed to be. It is this willingness to experiment and open minded approach that has enabled Drew to not only produce sought after brands, but to create entirely new segments within the premium cigar market.